In light of his upcoming fight against Edgar Berlanga on September 14th, Canelo Alvarez, according to promoter Eddie Hearn, is open to working with His Excellency Turki Alalshikh or anyone else if the deal is right. Despite previously turning down discussions with Turki about a potential fight with Terence Crawford in 2025, Canelo remains flexible. He is willing to listen to ideas and explore possibilities post his title defense against Berlanga.
While there is speculation about a potential bout between Canelo and Crawford, the Mexican star’s interest in the fight remains uncertain. Canelo’s priority is to engage in fights that make sense for his career and legacy. Fighting Crawford, who has faced criticism for his recent performance against Madrimov, may not be the best strategic move for Canelo. Moving up two weight classes to fight someone significantly smaller and potentially less skilled raises doubts about the credibility and marketability of such a matchup.
Promoter Eddie Hearn commended Canelo for his business-first approach to boxing. Hearn expressed admiration for Canelo’s independence and negotiating skills, highlighting that if the deal is right, Canelo is willing to collaborate with anyone, including Turki Alalshikh. While a potential Canelo vs. Crawford fight may attract attention from hardcore boxing fans, the question of its appeal to casual viewers remains. Reports of lackluster PPV buys from Crawford’s previous fights indicate that he may not be as marketable to the general public in the U.S. as anticipated.
As Canelo Alvarez prepares for his upcoming fight against Berlanga, the boxing world eagerly anticipates his next moves. While collaborations with Turki Alalshikh and potential matchups with fighters like Crawford are on the horizon, the ultimate focus remains on securing fights that align with Canelo’s career goals and further establish his legacy in the sport. The intersection of business, skill, and marketability will play a crucial role in shaping Canelo’s future path, as he continues to navigate the complexities of the boxing world with grace and determination.