Upon closer evaluation of Andre Ward’s argument, it becomes evident that Terence Crawford’s place in the conversation for the Face of Boxing is questionable at best. While Ward compares Crawford to the likes of Canelo Alvarez and Gervonta ‘Tank’ Davis, there are significant discrepancies in terms of popularity and marketability that set Crawford apart.
Canelo Alvarez and Gervonta Davis have established themselves as the PPV Kings in the sport, with impressive numbers that far surpass what Crawford has been able to achieve. Canelo’s recent fight against Jaime Munguia brought in 560K PPV buys, significantly more than Tank Davis’ matchup against Frank Martin. These numbers illustrate the gap in popularity that exists between Crawford and the true powerhouses of boxing.
At 36 years old, Crawford’s age is becoming a factor in his marketability as a fighter. His infrequent fights and lackluster PPV numbers indicate a declining appeal to the broad audience. Additionally, Crawford’s boxing style, while effective, is not always fan-friendly. His tendency to engage in chess matches rather than exciting brawls has limited his ability to draw in casual fans who are seeking entertainment value.
Shifting Fan Expectations
In the current era of combat sports, fans have grown accustomed to action-packed fights that deliver knockout finishes. Crawford’s more strategic approach to boxing may have been effective in the past, but it is no longer resonating with the evolving tastes of the audience. As the Mayweather era fades into memory, fighters like Crawford, who rely on technical skill rather than raw power, are finding it increasingly difficult to capture the attention of viewers.
While Terence Crawford may possess the skills and resume to be considered in the pound-for-pound discussions, his lack of marketability and appeal to a broad audience preclude him from being the Face of Boxing. The sport has shifted towards a more entertainment-oriented model, and Crawford’s style and aging profile do not align with the preferences of today’s fans. As the landscape of boxing continues to evolve, it is essential for fighters to adapt and engage with the audience in a way that resonates with the current market trends.