Matchroom’s recent signing of WBC lightweight champion Shakur Stevenson for his upcoming fight against Joe Cordina raises some eyebrows. Promoter Eddie Hearn has not clarified whether this deal is a one-fight agreement or a long-term commitment. Given Stevenson’s lackluster performances in his last two outings, it might be wise for Hearn to focus on shorter deals to mitigate any potential losses. Stevenson, with a record of 22-0 and 10 KOs, has yet to truly capture the imagination of fans, both in the professional and amateur circuit.
Stevenson’s style, characterized by hit-and-run tactics, fails to resonate with a broader audience looking for excitement in the ring. While Hearn strives to turn Stevenson into a superstar, it’s imperative to acknowledge that hype alone cannot achieve that status. Fans need to be won over by captivating performances, a feat Stevenson has struggled to accomplish. In a sport where entertainment plays a significant role, Stevenson’s approach lacks the flair and magnetism of past greats like Naseem Hamed.
The winner of the Stevenson-Cordina bout is slated to face the #1 WBC contender William Zepeda in a potentially grueling encounter. Overcoming this obstacle is crucial for Stevenson if he aims to secure a future showdown with boxing sensation Gervonta Davis. While Stevenson exudes confidence in his abilities and desires to face top competition, his style may deter potential opponents who seek engaging fights rather than tactical showcases.
Hearn envisions Stevenson as a “global superstar” under Matchroom’s guidance, a lofty goal that raises skepticism among boxing aficionados. Stevenson’s reluctance to engage in toe-to-toe battles may limit his appeal to a wider audience. As fans crave action-packed encounters, Stevenson’s strategic approach may alienate those accustomed to more dynamic fighters like Davis and Alvarez.
Stevenson’s transition to the lightweight division has been met with uncertainty, despite his undefeated record. The recent close call against De Los Santos underscores his vulnerability at 135, hinting at potential challenges ahead. While Hearn remains optimistic about Stevenson’s future, skeptics question his ability to captivate fans and secure high-profile bouts in a competitive landscape.
While Stevenson’s partnership with Matchroom presents opportunities for growth and exposure, inherent challenges persist regarding his entertainment value and marketability. Hearn’s ambition to elevate Stevenson to superstar status necessitates a delicate balance between performance and public reception. As Stevenson navigates the complexities of the boxing realm, his ability to adapt and evolve will determine his success in an industry driven by charisma and showmanship.