The impending undisputed light heavyweight championship bout featuring Artur Beterbiev and Dmitry Bivol has generated significant buzz in boxing circles. Originally slated for free streaming on ESPN+ for subscribers, this high-stakes showdown is now transitioning to a pay-per-view (PPV) format on DAZN, coinciding with a stacked undercard, including a matchup between Chris Eubank Jr. and Kamil Szeremeta. As the date looms closer, the crucial question remains: Will paying $14.99 for the DAZN PPV be an appealing choice compared to keeping things cost-effective and tuning in for free on ESPN+?
Despite the headline fight’s allure, DAZN’s undercard lineup has faced criticism for lacking star power and intrigue for U.S. boxing fans. A notable absence is the now-canceled bout between WBC lightweight champion Shakur Stevenson and Joe Cordina, which would have undoubtedly drawn increased interest and excitement. With this cancellation, U.S. viewers are left dissecting an undercard that largely fails to resonate. The inclusion of Chris Eubank Jr. versus Kamil Szeremeta seems more suited for a pre-show rather than anchoring the PPV event, and the remaining matchups cater to a niche audience.
The shift in viewing platforms and the introduction of a pricing tag challenges consumer behavior in sports entertainment. Fans, who once had the opportunity to witness a significant bout for free, might be hesitant to invest in a PPV event that doesn’t provide compelling supplementary matches. Unless DAZN supplements its offering with engaging fights that matter to the fans, it risks alienating those who may feel justified in sticking with their initial free option rather than making a purchase.
To convert the mixed sentiments into robust sales, the addition of prominent fighters to the undercard would be essential. High-profile bouts featuring names like Ryan Garcia vs. Devin Haney or Jaron Ennis vs. Brian Norman Jr. would create a buzz that could entice many to opt for the DAZN PPV option. Showcasing appearances by widely recognized fighters can significantly enhance overall interest and justify the $14.99 price tag. In a market flooded with choices, fans gravitate toward events that present greatest value for their expenditure.
The landscape of sports viewership continues to evolve, and DAZN’s strategy to attract U.S. fans hinges on its ability to diversify and enhance its offerings. In this transitional phase, popularizing PPV events via compelling undercards should be a central focus. The sports streaming industry is fiercely competitive, and without integrating marquee matchups that resonate with a broader audience, DAZN may find itself struggling to justify its price points. As Beterbiev and Bivol gear up for what promises to be an electrifying clash, how DAZN curates its entire event will be pivotal in securing its position in the lucrative boxing market.