The Misguided Promotional Path of Shakur Stevenson

Promoter Eddie Hearn recently made headlines by signing Shakur Stevenson to a two-fight deal with Matchroom Boxing. This deal includes a WBC lightweight title defense against Joe Cordina, followed by a potential matchup with William Zepeda in early 2025. While Hearn is vocal about wanting to set up a showdown between Stevenson and Gervonta Davis in the summer, there are concerns about whether Stevenson can make it that far.

One of the primary concerns surrounding Stevenson is his recent performance against Edwin De Los Santos. If Stevenson repeats a lackluster showing against Zepeda, it could damage his popularity and make a fight with Davis irrelevant. While Hearn sees Stevenson as a potential superstar, there are doubts about his ability to deliver in the ring. Stevenson must prove himself against Cordina and Zepeda to justify a long-term contract with Matchroom Boxing.

Critics argue that Stevenson’s success is largely based on his defensive skills rather than a well-rounded boxing style. His unwillingness to engage in exchanges and his focus on avoiding hits limit his appeal as a pound-for-pound star. To reach the next level in his career, Stevenson needs to showcase more versatility and entertainment value.

Hearn’s promotional strategy for Stevenson may not align with the preferences of American boxing fans. While Stevenson has some qualities that appeal to a niche audience, he may not have the broader entertainment value that fans crave. Fighters like Gervonta Davis, Canelo Alvarez, and William Zepeda, known for their exciting fighting styles, are more likely to capture the attention of American fans. Stevenson’s cautious approach to boxing may hinder his potential to become a mainstream star.

Overall, the future of Shakur Stevenson’s career in Matchroom Boxing hinges on his upcoming fights against Cordina and Zepeda. While Hearn sees potential in Stevenson, there are legitimate concerns about his ability to deliver in high-stakes matchups. To secure his status as a boxing star, Stevenson must demonstrate a more well-rounded skill set and show a willingness to engage in entertaining fights. Only time will tell whether Stevenson can live up to the expectations set by his promoter and reach the pinnacle of the sport.

Boxing

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