Promoter Eddie Hearn has expressed interest in signing free agent Shakur Stevenson to his Matchroom stable. However, he has also voiced concerns about Stevenson’s marketability and the potential lack of attractive fights for him. Hearn emphasizes the importance of not signing fighters to long-term deals without ensuring that there are significant matchups lined up for them. Stevenson, with an undefeated record of 22-0 and 10 KOs, could be a risky signing for Matchroom if his fights fail to draw viewers and bring in new subscribers to DAZN. Hearn specifically mentions William Zepeda, the #1 WBC challenger with a record of 31-0 and 27 KOs, as a potential opponent for Stevenson to test his market appeal.
Hearn acknowledges the challenge of dealing with critics and fans who may perceive Stevenson’s style as boring or unappealing. He compares Stevenson to another Matchroom fighter, Richardson Hitchins, who has faced similar criticisms for his safety-first approach in the ring. Hearn recognizes the difficulty of changing public perception and acknowledges the role of social media in shaping a fighter’s image. Stevenson, according to Hearn, needs someone who can effectively combat the legion of critics on various platforms, although the task seems insurmountable given the pervasive nature of online commentary.
In considering Stevenson’s potential signing, Hearn emphasizes the importance of a test fight to assess Stevenson’s performance and marketability. He proposes matching Stevenson against William Zepeda or Andy Cruz in a one-fight deal to gauge Stevenson’s capabilities. Hearn suggests that if Stevenson fails to impress in these matchups, it may be best to part ways and explore other options. The upcoming fight against Zepeda is seen as a crucial test to determine Stevenson’s future with Matchroom.
Hearn acknowledges the risk involved in signing Stevenson, particularly in terms of the level of competition and the ability to secure meaningful fights for him. He highlights the need for Stevenson to face opponents who can challenge him and elevate his profile within the boxing community. Hearn also points out the potential marketing value of Stevenson’s persona, drawing parallels to Floyd Mayweather Jr.’s polarizing appeal. While Stevenson may attract viewers due to his persona, Hearn emphasizes the need for meaningful and competitive matchups to sustain long-term interest.
In evaluating Stevenson’s potential signing, Hearn emphasizes the need for a mutually beneficial agreement that works for both Matchroom and Stevenson. He discusses the possibility of one-fight, two-fight, or five-fight deals depending on the outcomes of Stevenson’s initial performances. Hearn underscores the significance of delivering compelling fights for Stevenson to maintain his interest and commitment to the promotional company. The Zepeda fight is highlighted as a starting point to assess Stevenson’s market appeal and potential matchups moving forward.
The risk of signing Shakur Stevenson lies in his marketability, performance, and ability to attract viewers. Matchroom faces the challenge of providing Stevenson with meaningful fights while also managing public perception and online criticism. The upcoming matchup with William Zepeda will serve as a litmus test for Stevenson’s future with Matchroom, determining whether he can deliver on his potential and become a valuable asset to the promotional company.